When Manifest moved offices, we thought we would use the opportunity to make a statement. Simply announcing a move has very little impact. We wanted to use our move as a platform to communicate who we are, what we do and why we do it. Manifest moves issues. And we wanted to get noticed and connected to the social issues we work hard to progress every day.
We developed a brand that promised to give issues a voice. Our tagline, 'if issues had a voice'. The 'if' became central to how we talked about ourselves and the issues we worked on. Our business cards had a series of taglines from 'if every kid got breakfast' and 'if companies and causes connected' to 'if mental illness was understood'
